“From day one, I focused on creating a streamlined and supportive work environment,” said Burke. “That’s helped us deliver consistently positive guest experiences, from simplified check-ins to a welcoming atmosphere in our lobby.”
Among her proudest accomplishments is addressing the community’s initial perception that Naswik was strictly for corporate housing. “We’ve worked hard to change that narrative and establish Naswik as Valdez’s premier lodging destination,” Burke shared. “Seeing the property near full capacity is incredibly exciting—it shows our message is resonating.”
Burke also overcame significant technical challenges with the facility’s lock system, identifying and implementing an innovative integration that resolved widespread guest access issues. “After extensive research, including evaluating third-party solutions and a $135,000 replacement quote, I identified the RemoteLock app and was able to integrate it with our room locks,” she stated. “By securing a trial account and testing the solution in real-time, I resolved most access issues, significantly improving the guest and tenant experience, and the feedback has been great.”
Her background in real estate helped lay the groundwork for her leadership success. From receptionist to licensed agent to managing a property business, Burke developed the skills needed to run Naswik’s dynamic operations. “Previous experience has taught me how to lead a team, adapt quickly, and always keep the customer experience front and center.”
Samantha and family on the waters of Prince William Sound
Outside of work, she enjoys painting, woodworking, and boating with her family. “Spending time on the water with my husband and kids is how we connect to Valdez’s natural beauty—it’s where I recharge.”
To those considering joining the team, Burke says, “Naswik is a workplace where collaboration and community thrive. You’ll feel valued from day one.” And to future guests, she states, “We invite you to experience Naswik’s blend of modern comfort and authentic Alaskan hospitality.”
Samantha and Chugach President Katherine Carlton
Burke’s dedication and impact have not gone unnoticed. “Like any new facility, the building came with its share of maintenance challenges as it settled into operations,” stated Chugach President Katherine Carlton. “Samantha quickly became a pro at troubleshooting everything from HVAC systems to plumbing and fuel tank issues. It’s not uncommon to see her with a drill in hand and a fanny pack full of tools—always ready to tackle the next problem.”
“Samantha’s leadership at Naswik has been nothing short of exceptional,” Carlton expressed. “From addressing technical hurdles to redefining our community presence, she’s shown initiative, creativity, and a deep commitment to our guests and team. We thank her, and we’re proud to have her at the helm—her work sets the standard for what we envisioned for Naswik and its presence in the Valdez community.”
Go to www.naswik.com to learn more about Naswik’s luxury accommodations and to book a stay and meet Samantha in person.